Omnigraphics produces Telstra’s ‘frog and goat’ Trading Post campaign

The print contract comprised 1,900 panels for Adshel and JCDecaux street furniture sites, such as bus shelters and telephone booths, as well as 25 Eye billboards across Sydney, Melbourne and Brisbane.

The “integrated” campaign – featuring a frog sitting on top of a goat’s head – was unmasked via a wide-reaching commercial on free-to-air and pay TV over the weekend.

Omnigraphics director Travis Olifent told ProPrint the client “required consistent colour throughout the campaign on both the street furniture and billboard components”.

The street furniture posters were produced on the 44-staff firm’s HP Turbo Jet, and the billboards were printed on four of its HP XL 1500 machines.

Olifent said secrecy was absolutely important for the teaser campaign. He added that because the Melbourne-based company printed digitally, “we were able to supply them with colour-accurate full-size sample onto the final substrate”.

JCDecaux Australia marketing manager Maria Papathanasiou told ProPrint it was a “heavyweight campaign that ran in Sydney, Melbourne and Brisbane across all of our street furniture”.

Telstra’s campaign is aiming to reposition the Trading Post brand as an online classifieds site. The print edition was closed last October.


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