The five-colour press with coater was installed at the Melbourne print company earlier this year, replacing a half-size Ryobi 755.

PMS managing director Theo Prosenica told ProPrint that the installation had led directly to an increase in sales.

“We have definitely been able to pick up new business. We have picked up a lot more magazine work and a lot more packaging work,” he said.

“I am particularly happy about a very large magazine contract that we won, but I am hesitant to mention the customer.”

Prosenica said the service of Ryobi dealer Cyber had a lot to do with the decision, as well as the affordability of the machinery.

“In today’s market, clients don’t really ask what particular machine you are printing on; they just want quality work, and turnaround times to meet their requirements,” he said.

“When you are up against printers in Asia and brokers with no loyalty to the local market, you have to find your competitive edge and Ryobi has helped us do that.

Cyber Victoria general manager Greg Knight said: “It’s fair to say that when we first sold PMS their first Ryobi, they were somewhat hesitant about changing to a newcomer to the Australian market, but the fact that some five years on that they have purchased a second press says it all.”

“The 925 has become our top-selling product because of its productivity. It makes it both an affordable and attractive press,” he added.

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