The Sydney-based company sells Memjet-powered narrow-web digital label printing systems, including the Rapid-X SR2, which was released this month.

General manager Nick Mansell told ProPrint: "How it happened was interesting. Rapid has for a long time been able to manufacture custom label converting equipment to order, including a slitter-rewinder similar to the SR2 for analogue applications.

"At PacPrint, we exhibited the R2 rewinder. The European customer said 'but I want it to slit as well'. So we modified our original Rapid slitter-rewinder and named it the SR2. This will now be the standard offering for 'end-of-line' Rapid-X label presses.

[Related: Rapid installs label press at TAFE]

"This was all made possible because Rapid runs a complete engineering workshop, and can turn around custom equipment very quickly. We have 35 years' experience in making analogue label presses and narrow-web converting equipment."

The SR2 features length and label counting, rotary knife slitting, trim extraction and dual reversing rewind spindles with 38mm and 76mm expanders as standard, said Mansell.

The European sale was made through master distributor Impression Technology Europe.

Managing director Roy Burton said: "We are delighted to be taking the first SR2, in addition to an X2 digital label press and D2 diecutter, for one of our mainland Europe customers.

"The quality of the build, coupled with attractive investment and running costs, is hitting the right spot in the label market and we expect this to be the first of many."

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