Rather than turnover from traditional mailing houses, MailPack’s Phillip Nightingale reported that the company is finding that medium size printers are unhesitatingly investing in mailing equipment to short cut the journey to a mailing facility for the sheetfed product. This diversification was dramatically underlined by the sale of a CMC Pratica magazine wrapping machine to Print National’s new operation in Lisarow, NSW.
The priority for the MailPack team, Nightingale pointed out, is to educate medium size printers in the complex intricacies of the mailing process which they need to understand before successfully putting a foot into the postal pond. He stressed that the investment platform is not Rockefellerian, with $300,000 being a reasonable start up ballpark figure.
Hence the conversion of simple supplier of sheetfed product to full-service end-of-process house with envelope inserter, plastic wrapping for magazines and addressing printer is running the entire gamut of print house sizes, “from Hannanprint down”, as Nightingale puts it.
“The mailing industry is in a number of phases,” PrintPack’s Michael Seale observed. “On the one hand there is considerable growth in the transpromotion area while the transactional side is in decline as customers are being converted to electronic forms.”
While PrintPack’s offers in the main are sourced from US and European makers, the company also manufactures the popular Multifeed intelligent feeder/folder for local companies entering the transpromo area.
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