The video was produced as a part of a campaign that ran in the States in 2010 and was supported by the five largest American magazine publishers: Condé Nast, Hearst Magazines; Meredith Corporation; Time Inc; and Wenner Media.

The “Power of Print” project has been adopted here in Australia, backed by leading publishers ACP Magazines, Pacific Magazines, News Magazines and Readers Digest.

While the video below focuses squarely on the magazine sector, the sentiments hold true for many other forms of print that feel threatened by the rise of internet communications and social media.

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