VistaPrint takes on major brand evolution; rebrands itself as Vista

Design and marketing partner to millions of global small businesses, VistaPrint, has gone through a major brand evolution – it has rebranded itself as Vista.

According to the company, the new brand name shows its evolution into a full-service design, digital and print partner to small business following the acquisition of Depositphotos and its subsidiary Crello.

This new parent brand now encompasses VistaPrint, 99designs by Vista, Vista x Wix, and Depositphotos and Crello, which is a do-it-yourself (DIY) digital design company.

Crello will now be rebranded under Vista as VistaCreate and will offer a platform that makes it easy for small businesses to bring their social media and digital design to life, no matter their design experience.

“For more than 20 years we have helped small businesses look and feel credible, and as their needs have changed, we have evolved with them,” Vista and its parent company Cimpress founder and chief executive Robert Keane said.

“We’re excited to announce our new parent brand Vista, which reflects our ongoing transformation into the expert design and marketing partner for small businesses around the world. The launch of VistaCreate is a critical part of this journey, providing small businesses with access to a world class social media creative design solution.”

In the last two years, Vista has made multiple strategic moves and major investments to serve small business owners’ evolving needs and to drive customer value.

In October 2020, Vista acquired 99designs to provide small businesses access to designers to craft their perfect logo, website, packaging and more.

In August, Vista announced a partnership with cloud-based web development platform Wix to power the creation and management of Vista x Wix websites and related digital solutions for small businesses.

Vista and its parent company Cimpress founder and chief executive Robert Keane

Vista said through the acquisition of Crello and its rebranding as VistaCreate, Vista now provides small business customers with a vast library of professionally designed, user-friendly templates that enable them to create first-rate social media and digital marketing assets within minutes utilising the VistaCreate website and mobile apps available for both iOS and Android devices.

The platform already has millions of registered users across more than 150 countries who create over a million projects each month.

As part of the acquisition, Vista has also acquired Depositphotos, a stock content marketplace with more than 200 million royalty-free images, videos, and music options for striking designs. Depositphotos is a thriving platform for the creative community with more than 100,000 content contributors.

VistaCreate and Depositphotos vice-president Vadim Nekhai will join the Vista team to lead VistaCreate and Depositphotos, reporting to EVP and president of international for Vista, Florian Baumgartner.

“VistaCreate brings the same simplicity to social media and other forms of digital design and Depositphotos brings a vast library of high-quality imagery, videos and music. We look forward to being part of the Vista team as we continue to innovate together to help small businesses look and feel professional both online and offline,” Nekhai said.

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